A Recap of 2025

Issue No. 1 | December 2025

We thought it was about time to share a behind-the-scenes look at what we’ve been up to. From cross-country shoots to new experiments in virtual production, 2025 was a big year. And we’re just getting started.

Every shoot, set, and story this year was powered by incredible clients, crew, and collaborators. We’re proud of the work and even more proud of the people behind it. Here’s a glimpse at what we built together.

166 projects delivered.

155 days spent pre-lighting + filming.

31 virtual productions at Golden Hour.

43 photoshoots.

25 cross-country shoots.

2 international shoots.

3 new official team members.

How we Animated Grand RapidS from the Ground Up

Behind the Scenes of Dream Grand & Grow for Experience Grand Rapids

When Experience Grand Rapids asked for a way to showcase all the new riverfront developments, we pitched something big: let’s build the entire city in CGI. No stock footage. No AI. Just our artists, Cinema 4D, and a massive pile of CAD files.

We worked closely with Experience Grand Rapids and multiple architecture firms to source the most up-to-date building plans and development data. From there, our animation team stripped, scaled, and textured each asset, rebuilding the city block by block inside a fully virtual environment.

Dream Grand & Grow

Dream Grand & Grow — Experience Grand Rapids

A Spec Spot for Rivian

Seasons — Rivian (Spec Ad)

Each year we carve out time to produce at least one spec ad as a way to stretch creatively, test new tools, and explore the kinds of stories we want to tell. This Rivian spot follows one couple through the seasons of their life, all grounded by a single vehicle. Filmed in our virtual production studio.