BEAUTY FROM WITHIN

CASE STUDY

Nutrilite TruAqua + TruYouth Campaign

CLIENT

Video Production | Animation | Photography | Digital Campaign

PROJECT TYPE

overview

In a market saturated with beauty supplements making surface-level promises, this campaign transcends traditional boundaries by establishing a connection between inner health and outer beauty. This matters because:

For consumers — The "Skin health is health" approach validates what health-conscious individuals already understand, that true beauty reflects overall wellbeing. By visualizing how these supplements work at the cellular level, we've made complex nutritional science tangible and meaningful.

For the industry — This campaign bridges the historically siloed categories of nutrition and skincare, creating a more holistic approach to beauty that aligns with contemporary wellness attitudes. It signals a significant shift away from purely cosmetic messaging toward science-backed wellness benefits with real ingredients.

For Amway's business model — By providing ABOs (Amway Business Owners) with sophisticated yet accessible scientific storytelling, we've armed their sales force with powerful educational tools that elevate selling and differentiate these products in competitive conversations.

For brand positioning — The visual and conceptual alignment between Nutrilite supplements and Artistry skincare creates a unified brand experience that encourages complementary product usage and increases overall customer value.

DELIVERABLES

VIDEOS

60-Second Hero Video
Vertical Sizzle Video

VIDEOS

25 Product Images

OTHER

Print Materials
Complete GTM Guide

CHALLENGE

challenge

Nutrilite needed to rebrand their "Truvivity by Nutrilite" beauty supplement and powder drink mix products to strengthen their position in the healthy skin supplement category. The challenge was twofold: align these products more closely with the Nutrilite master brand while simultaneously creating a compelling visual connection between these supplements and Amway's Artistry skincare serums.

The client sought to breathe new life into these beauty supplement products in a growing market by emphasizing how they support skin health from the inside out. This required developing a campaign that would communicate sophisticated scientific concepts like hydration and glycation reduction in visually captivating ways while maintaining premium skincare positioning.

SOLUTION

Creative Solution

Core Creative Concept: “Skin Health is Health”

We developed a campaign centered on the insight that true skin health is reflective of overall wellbeing, not just about external appearance. The campaign positioned Nutrilite TruAqua and TruYouth as scientific, nature-powered solutions working from within to support healthy skin, bridging the gap between nutrition and skincare.

Unique Production Elements

To bring this concept to life, we employed our high-speed motion control robot camera (Bolt Jr+) to capture super slow-motion ingredient shots that showcased the botanical ingredients in stunning detail. These real ingredient shots were seamlessly integrated with custom CG animation that visualized the scientific processes happening beneath the skin's surface:

For TruAqua, we created floating botanical bubbles rising to represent hydration and moisture support
For TruYouth, we visualized light breaking through cloudy material to represent the reduction of glycation

HIGHLIGHTS

PRODUCTION HIGHLIGHTS

The most challenging aspect was visualizing complex scientific concepts like glycation reduction and cellular hydration in a way that was both scientifically accurate and visually compelling. We needed to create a balance between premium beauty aesthetics and educational scientific visualization.

Our solution was to develop a visual system that showed botanicals interacting with skin at a cellular level through an artistic, premium lens. This required precise coordination between live-action video of ingredients and liquid dynamics captured with our motion control robot, and sophisticated CG integration to illustrate the skin benefits.

RESULTS

RESULTS + IMPACT

COMPREHENSIVE CAMPAIGN DELIVERABLES

Master Hero video (60 seconds) showcasing both products and their benefits
Vertical Sizzle video optimized for social channels
Expert speaker video focused on education and scientific credibility
Five print ads in different layouts highlighting specific benefits
Complete GTM toolkit including product positioning, foundational messaging, campaign pillars, social hashtags, and caption templates
Studio photography featuring products with their key botanical ingredients

CLIENT REACTION

The campaign successfully transformed these products from "Truvivity by Nutrilite" to fully integrated Nutrilite products while elevating their premium positioning. The client was particularly impressed with how we visualized complex scientific concepts in an approachable yet sophisticated way, creating a visual system that seamlessly connected supplements with skincare.

The campaign assets are now being deployed globally with launches in Japan, Hong Kong, Taiwan, Thailand and other markets throughout 2025.