ESPRING CAMPAIGN
challenge
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APPROACH
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VIDEOS
Campaign Hero (Joe)
Hype
Demo Series: Filter Race, Filter Change, Will it Filter
Teasers (Michael)
How to Series (13 videos in English, 13 videos in Chinese)
NSF & WQA Compliance Videos
Tech Vignettes (Filters, UV-C LED, Connectivity, Environment)
DELIVERABLES
PHOTOGRAPHY
175+ Product and Lifestyle Images
GRAPHICS
20+ Social Assets & Layouts
3D CGI Product Renderings
OTHER DELIVERABLES
Campaign Asset Toolkit & Guide
VIDEOS
BEHIND THE SCENES
FILTER RACE
FILTER CHANGE
WILL IT FILTER
BEHIND THE SCENES
+2 Translations: chinese and spanish
+13 Chinese Translations
NSF
WQA
FILTERS
UV-C LED
CONNECTIVITY
ENVIRONMENT
PHOTOGRAPHY
175+ Product and Lifestyle Images
GRAPHICS
20+ Social Assets & Layouts; 3D CGI Product Renderings
